Terms of Service

Last updated: March 26, 2026

1. Acceptance of These Terms

These Terms of Service ("Terms") govern your access to and use of the conversation-engagement software, websites, and related services provided by CHATLA SOFTWARE SERVICES - FZCO ("chat·la", "we", "our"). By accessing or using any part of the Service you ("Customer", "you") agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the Service.

2. The Service

chat·la is a cloud platform that converts app events and user data into personalised, two-way conversations on WhatsApp, Facebook Messenger, and other channels. Features include but are not limited to campaign creation, AI-assisted message generation, analytics dashboards, and third-party integrations.

3. Eligibility & Accounts

• You must be at least 18 years old and have the authority to bind the legal entity you represent.
• You agree to provide accurate registration information and keep it up to date.
• You are responsible for all activity that occurs under your account credentials.

4. Customer Data & Consent

• You retain all rights to data you upload or generate via the Service ("Customer Data").
• You warrant that you have obtained all necessary consents to process Customer Data—including end-user opt-in to receive WhatsApp or Facebook Messenger messages—and that processing such data through chat·la will not violate any law, regulation, or third-party right.
• We process Customer Data solely to provide and improve the Service, in accordance with our Privacy Policy and applicable data-protection laws.

5. Acceptable Use

You agree not to:

• Send unsolicited or spam messages, or otherwise violate WhatsApp, Facebook Messenger, or carrier policies.
• Upload malicious code, reverse-engineer the Service, or interfere with security features.
• Use the Service to transmit content that is illegal, hateful, or infringes intellectual-property rights.

6. Subscription, Fees & Trials

• Fees, billing cycles, and usage limits are set out in the order form or subscription plan you select.
• Unless otherwise stated, fees are non-refundable. You may cancel at any time; access continues until the end of the paid term.
• We may change prices or plans with 30 days' notice. Continued use after the notice period constitutes acceptance.

7. Intellectual Property

chat·la and its licensors own all rights, title, and interest in the Service, including software, branding, and documentation. No rights are granted except as expressly set out in these Terms.

8. Third-Party Services

The Service integrates with platforms such as WhatsApp Business Platform, Facebook Messenger Bot API, and mobile-analytics providers. Your use of those services is governed by their respective terms, and chat·la is not responsible for disruptions or policy changes originating from third parties.

9. Disclaimer of Warranties

The Service is provided on an "as-is" and "as-available" basis without warranties of any kind, whether express, implied, or statutory. We do not guarantee that the Service will be uninterrupted, error-free, or that it will meet your performance requirements.

10. Limitation of Liability

To the maximum extent permitted by law, in no event will chat·la, its officers, employees, or suppliers be liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits or revenues, whether incurred directly or indirectly, even if we have been advised of the possibility of such damages. Our aggregate liability shall not exceed the total fees you paid to chat·la in the 12 months preceding the claim.

11. Indemnification

You agree to indemnify and hold harmless chat·la from any claim, demand, or loss arising out of your breach of these Terms or misuse of the Service.

12. Termination

• You may stop using the Service at any time. We may suspend or terminate your access if you violate these Terms or applicable laws.
• Upon termination, your right to use the Service ceases immediately, but Sections 7-12 survive.

13. Governing Law & Dispute Resolution

These Terms are governed by the laws of the Dubai International Financial Centre (DIFC), UAE, without regard to conflict-of-law principles. Any dispute shall be subject to the exclusive jurisdiction of the DIFC Courts.

14. Changes to These Terms

We may update these Terms from time to time. We will notify you via email or through the Service. Continued use after the effective date constitutes acceptance of the revised Terms.