The PRM for Mobile Games — Think CRM, but built for players.

Turn Every Conversation
Into a Player
Relationship

Proactively re-engage players, recover churn, and drive revenue through the messaging app they actually use.

Hey Alex! We noticed you failed Level 12 for the 3rd time. That dragon is tough! 🐉

Yeah I've been stuck for an hour 😩

Here's a free Shield of Valor to help you through it! 🛡️

No way, thanks! Logging back in now 🎮

The Retention Gap

Players drop off. Quietly disappearing from your ecosystem without a single touchpoint to bring them back.
Support is reactive. Waiting for players to complain means you've already lost the relationship.
Revenue is lost in silence. LTV plummets when meaningful engagement only happens inside the app shell.

chat·la: Proactive, Real-Time, Player Engagement

The first communication platform designed specifically for the high-velocity world of mobile gaming.

Launch in Minutes

Connect your backend, define your triggers, and start conversations. No months-long integrations, no engineering bottlenecks.

AI Conversation Engine
Intent: High-Value Spender
Sentiment: Positive 92%
Next action: Send VIP Offer

Generating personalized response...

AI-Powered Conversations

Our AI handles player inquiries — from game tips to billing — while maintaining your studio's unique voice. Every reply feels personal, not automated.

+40% Day-7 Retention
3x Engagement
+25% LTV Growth

Proven Results

Watch retention climb and LTV grow. Real-time dashboards show you exactly what's working, so you can double down on what matters.

Simple Integration. Powerful Results.

From in-app events to meaningful player conversations in three simple steps.

01
level_up
session_end
first_purchase
chat·la

Connect Your Backend

Use our lightweight API to sync player data and events in real-time. Level ups, purchases, failures, sessions — we listen to everything.

02
SL
Sophie Lark Whale
EG
Ethan Blake At Risk
MK
Mia Kate High Intent

Define Behavioral Triggers

Set automated flows for "Player Inactive for 3 Days" or "Failed Boss Fight 5 Times." Our AI labels and segments players automatically.

03
Day-7 Re-engagement Running
12,847 Players
94% Delivered
23% Returned

chat·la Automates the Rest

Watch as WhatsApp and Messenger engagement drives players back into the game while recovering lost revenue — automatically.

The Platform

Four Powerful Layers,
One Unified Platform

chat·la combines three execution layers with an intelligence layer that guides them all.

01

Advanced Chat UI

A powerful interface for human agents to manage and reply to chats. Build real relationships with your most valuable players.

  • Real-time conversation management
  • Player context & history
  • Quick replies & templates
02

Laser-Targeted Campaigns

Personalized, engaging messages sent to the right players at the right time. No more spray-and-pray.

  • AI-powered segmentation
  • A/B testing built-in
  • Scheduling & lifecycle controls
03

Behavior-Based Automation

Auto-send messages triggered by in-app events and real-time player behavior. Always-on engagement.

  • Event-driven triggers
  • Conditional flows & delays
  • No engineering required

Built for Growth Teams

Everything LiveOps, CRM, and Growth teams need to boost player lifetime value.

Player Segment Builder
Days Since Install between 7-14 days
Last Session within 48 hours
AI Label is High Intent Spender
4,821 matching players

AI-Powered Auto-Segmentation

Analyzes in-app events and conversations to automatically segment players. Filter by behavior, spend, engagement, and AI-generated labels.

Two-Way Conversations

Encourage real dialogue with players through human-centered automation that feels personal.

WhatsApp Messenger

Smart Player Labels

AI enriches player profiles with behavioral labels—identify whales, at-risk players, and high-potential converters.

Event-Driven Triggers

React instantly to player actions. Level up? First purchase? Consecutive failures? Trigger the perfect message.

Real-Time Analytics

Track delivery, read rates, responses, and conversions. See what's working and optimize in real-time.

Delivered Where They Already Are

WhatsApp
Messenger
Game Studio
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Every Player Moment, An Opportunity

Whether it's churn, monetization, or a live event — chat·la turns player behavior into the right conversation at the right time.

Don't Let Them Walk Away

Automatically reach out with a "Welcome Back" gift when a high-value player hasn't logged in for 48 hours. Turn silent churn into active return.

  • Inactivity detection & win-back flows
  • Day-7/Day-30 re-engagement nudges
  • Level completion celebrations
  • Personalized progress reminders
+40% Day-7 Retention

Monetize the Moment

Deliver timely offers when players are most engaged. "Running low on gems? Here's a one-time 20% discount code just for you."

  • First purchase conversion flows
  • VIP player recognition & rewards
  • Cross-sell & upsell campaigns
  • Limited-time offer announcements
+25% LTV Growth

LiveOps That Players Actually See

Stop fighting for attention in crowded push notifications. 98% of WhatsApp messages are read. Be the message they want to receive.

  • New event & content announcements
  • Tournament & leaderboard updates
  • Season pass reminders
  • Community feedback collection
🎉 LIVE EVENT 12,847 notified
🏆 TOURNAMENT Starts in 2 hours

Built for Trust

Your players' data deserves the same care as your game. chat·la is built with security at every layer.

  • Organization-Level Isolation

    Each studio's data is fully isolated. No cross-tenant access, ever.

  • Encrypted Data & Secure Auth

    JWT authentication, role-based access control, and encrypted data storage.

  • Verified WhatsApp Business Profiles

    Official Meta Business API integration. Your players see a verified, trusted sender.

  • Unity SDK, REST API & MCP Server

    Native Unity SDK, a robust REST API, and a fully functional MCP server — integrate with any workflow, including AI agents.

Rich Media Images, Video, Buttons & Quick Replies
2 Channels WhatsApp & Messenger
Real-Time Event processing & message delivery

Self-Serve or Fully Managed

Build and manage conversations in-house, or let our experts handle everything.

Self-Serve

For teams who want control

  • Full platform access
  • All 4 platform layers
  • AI auto-segmentation
  • Unlimited campaigns
  • Email & chat support
Get Started

Enterprise

For large studios

  • Everything in Managed
  • Custom integrations
  • SSO & advanced security
  • Custom SLAs
  • Dedicated success manager
  • 24/7 priority support
Contact Sales

Frequently Asked Questions

WhatsApp Business API and Facebook Messenger are fully supported. We specialize in WhatsApp due to its 98% open rate, but chat·la gives you a unified view across both channels.

Our AI analyzes player behavior, in-app events, and conversation patterns to automatically create meaningful segments and apply labels like "Whale," "At Risk," or "High Intent Spender."

Any in-app event you send us! Common triggers include: level_up, first_purchase, session_end, consecutive_failures, achievement_unlocked, inactivity_detected, and many more.

We provide a native Unity SDK, a REST API to sync player events from any backend, and a fully functional MCP server for AI agent integration. Most studios launch their first campaigns within days.

Absolutely! chat·la seamlessly pipes chat and event data to your preferred analytics stack so you can turn conversations into retention, monetization, and LTV wins.

Our AI analyzes your players' in-game events, conversation history, and behavior patterns to generate contextual responses, conversation summaries, sentiment analysis, and smart reply suggestions — all while maintaining your studio's voice.

Yes. Every studio's data is fully isolated at the organization level. We use JWT authentication, role-based access control, and encrypted data storage. Your players' conversations stay private and secure.

Ready to turn conversations into
relationships?

Join top studios building meaningful player connections that translate into sustainable growth. Start your journey today.